Special Session: Commercial Diplomacy
This session introduces participants to Commercial Diplomacy. Here is a list of the main topics you will cover:
Main topics covered
Economic Diplomacy common challenges
Functions, roles and reporting lines
Prioritizing markets and sectors (Products and Services)
Reviewing and adapting the network
Prioritizing clients (export ready companies)
International information databases (types and sources of information)
Identifying market entry models (using an agent, distributor, sales subsidiary, direct selling, acquisition, franchising, joint venture, online selling)
Arranging B2B meetings with potential buyers and partners
Trade Promotion
Trade fairs and beyond (Organizing trade/services fairs and assessing impact)
Trade missions
Cross-cultural negotiation and communications
Inward buyers visits
Investment & Tourism
Note
We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.