Setting up an Export Marketing Strategy - Special Sessions - Rwanda
This course introduces the ways in which export marketing forms a vital component of the export development process. Small enterprises need to craft their messages appropriately, in order to be perceived in the way they want by their customers. This is achieved by deciding on a strategy based on the export marketing process, and by adhering to certain key principles.
After completing this course, you will be able to:
Course certification
Course structure
- 01 Introduction to Export Marketing
- 02 A Marketing Strategy for Exports
- 03 Case Study 1: Urvashi Perfumes
- 04 The Export Marketing Process
- 05 Case Study 2: SoleRebels
- Tutor: Murindahabi Edmond
- Tutor: Erneste Murindwa