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Setting up an Export Marketing Strategy

Setting up an Export Marketing Strategy Login to Sign Up
Course Language
English ‎(en)‎
Time Required
4 hours over 2 weeks
Course Type
Online/Internet Based
Course Fee
Free of charge
Course Access
Open for enrolment
Tutor

Setting up an Export Marketing Strategy

This course introduces the ways in which export marketing forms a vital component of the export development process. Small enterprises need to craft their messages appropriately, in order to be perceived in the way they want by their customers. This is achieved by deciding on a strategy based on the export marketing process, and by adhering to certain key principles.

After completing this course, participants will be able to:

Use a structured decision-making process; and
Make strategic decisions for export marketing

Course certification

Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.

Note

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Course structure

  • Introduction to Export Marketing Introduction to Export Marketing
  • A Marketing Strategy for Exports A Marketing Strategy for Exports
  • Case Study Exercise 1 (C005) Analysis of an Export Marketing Strategy
  • The Export Marketing Process The Export Marketing Process
  • Case Study Exercise 2 (C006) Analysis of an export marketing process
  • Certificate of Completion
YOU WILL BE LEARNING
export development marketing customers strategic decisions marketing process export marketing export development decision-making process enterprise
Session: EMS.IC.NOV.2026.S04.ENPrice: Free
Course start date: 30 Nov 2026
Course end date : 14 Dec 2026