Commercializing Botanical Products in the European Union

As the largest economy in the world, and with a population of nearly 500 million, the European Union represents an attractive export market for producers of botanical products, whether in the medicinal, cosmetic or food categories.

However, commercializing botanical products and ingredients in the European Union requires compliance with several quality assurance standards, such as GACP and GMP, as well as credible voluntary sustainability standards, such as international standards for ethical trade, Fairtrade, and responsible supply chains.

This, in turn, requires having a solid grasp of your product or ingredient, not just in terms of its trade name, but also in terms of its quality grade, regulatory category, and whether it is traditional or novel. It also involves establishing a high degree of visibility along your supply chain, with a view to determining the economic, environmental and social sustainability issues that impact it.

In this course, we will go through all these issues in turn and equip you with the knowledge necessary to successfully go through the steps necessary to commercialize your own botanical product or ingredient in the European Union.